Thursday, March 27, 2014

Marist College Alumna Dani Moz ('09, COM/PR) Starring on The Voice

Industry analysts have attributed the success of NBC's popular TV series, "The Voice," to the show's innovative social marketing "storytelling" approach. Read more about this at http://ow.ly/v46s3

But speaking of stories, did you know about Marist College's connection with The Voice? 

Danielle Mozeleski (Dani Moz)
Yes, Marist alumna Danielle Mozeleski (Marist College, '09, Communication/Public Relations) is currently battling her way through the show as Dani Moz, a member of Team Shakira. 

Danielle was a student of mine in public relations courses at Marist, and even then she exhibited the qualities that would help her achieve early success in life after college.

Read this story about how Dani Moz turned her public relations career into a spot on one of America's most popular television shows. And watch the March 17 battle round between Dani Moz and DeShawn Washington on The Voice.

Go Red Foxes!

Wednesday, March 5, 2014

Father of IMC Don Schultz to Speak at Marist

Marist College will present the "father of integrated marketing" at its second IMC Speaker Series event of the year on Friday, March 7, from 1:30 to 3:30 p.m. Medill School Emeritus-in-Service Professor of Integrated Marketing Communication (IMC) Dr. Don Schultz will speak about the past, present, and future of IMC.

Medill School at Northwestern University is credited with introducing the first graduate program in IMC, and Dr. Schultz was one of the chief architects of Medill's program. He is also known around the world for his vast industry, consulting, and teaching experience in IMC.

Seating is limited for this event on campus, so Dr. Schultz’s presentation will be streamed live on the Web. To attend and participate in the event via live stream, click the following link just before the program begins or during the program: http://www.livestream.com/maristmedia.

Marist will also provide a link to a video recording of Dr. Schultz’s presentation after the event. Like Marist's MA in IMC Facebook page to obtain more information about the availability of the recording and follow other news about Marist's master's program in IMC offered by the School of Communication and the Arts.