Saturday, December 22, 2012

30-Minute "Evergreen" Christmas Tree Project



30-Minute, 5-Foot "Evergreen"
Christmas Tree Project



In 30 minutes, you can create this five-foot tall artificial "evergreen" Christmas tree from materials that are readily available in many households. Here's how:






STEP 1. Select one regular-sized garden tomato cage that you retired for the winter. Turn the cage upside down and bind the sharp "bottom" tines with string, forming the top of the tree.










STEP 2. Take a strand of artificial garland and wrap the wire end around the circular base of the cage, where it intersects with a vertical support.








STEP 3. Wrap garland around the cage, taking care to avoid gaps in the garland. Tie ends of the garland to cage.




STEP 4. At the top of the tree, form the end of the garland into the "tip" of the tree.






STEP 5. Finish by hanging lights, ornaments, and other decorations. Set inside a round decorative planter to anchor the tree. Use the tree inside or out.

You can also use the tree as a winter cover for delicate plants or deer protection.
Merry Christmas!

Courtesy of Mark A. Van Dyke, markavandyke@yahoo.com




Friday, December 14, 2012

Marist Seeks Spring '13 Communication Intern

Marist College's School of Communication and the Arts has announced that it is seeking applications from qualified candidates for its spring 2013 integrated communication intern position. The candidate selected for this position will earn three academic credits for the semester-long internship. The intern will work from the Lowell Thomas Communication Center on Marist's main campus, providing direct support to the school's dean. Click here to download the position description and application instructions for this communication internship.

Qualifications: Minimum of 2.5 GPA; completion of 60 college credits and prerequisite course in employment practicum. Highly motivated with proficiency in online media and social networks. Excellent writing and communication skills; keen attention to detail; outstanding management and organizational skills. Desire to learn and take initiative while working independently. Must be available to work 10 to 15 hours a week (3 academic credits).

Description: The School of Communication & the Arts houses the largest undergraduate program at Marist College and offers degree programs in art and art history, communication, fashion, media arts and music. The intern will assist with management of public relations, advertising, marketing and other strategic communication functions that help manage relationships among the school its key internal and external audiences. The intern will report directly to a designated member of the staff or faculty for supervision purposes; however, the intern will provide direct support to the school’s dean, various members of the faculty and staff, and contract employees. Responsibilities include but are not limited to:

•  Design, publish, manage material (text, images, videos, links, etc.) for school’s Web site(s).
•  Assist as necessary with media relations.
•  Write, upload, and update material and membership databases on professional networks (LinkedIn, Facebook, Twitter etc.).
•  Create content, distribute, and monitor social media content (Twitter, blogs, etc.).
•  Act as liaison with student communication groups (PRSSA, Advertising Club, etc.)
•  Conduct research and evaluation as needed.
•  Manage a social media strategy for COA (rules, limits, regulations)
•  Write, edit, and distribute public relations, advertising, and marketing materials (press releases, fact sheets, backgrounders, video releases, pitches, etc.) about accomplishments of students and faculty, significant events, and other newsworthy items.

Application: Send electronic cover letter, resume, with list of three references.

Deadline: Tuesday, January 22, 2013

Contact: LoriBeth Greenan, Visiting Professional Lecturer; 845-575-3000, ext. 2608; LoriBeth.Greenan@marist.edu

Saturday, December 8, 2012

Marist Featured In Fox News "Helping Heroes Work"


Marist College is featured prominently in a new Fox News video, "From Combat to the Classroom," that promotes its Helping Heroes Work campaign. The Fox News program is designed to help military veterans find educational opportunities and resources as they make their transition from military service to civilian life. 

Marist Student Veteran Shawn George,
Fox News photo
The video is narrated by television host Lieutenant Colonel Oliver North (U.S. Marine Corps, Retired). Marist student veterans Shawn George and Nicholas Castellane, Dean of Graduate and Adult Enrollment Sean-Michael Green (who served as a U.S. Marine), and various parts of the Marist campus appear throughout the five-minute and 34-second video.

Sean-Michael Green with Marist student
veterans, Fox News photo
Fox News selected Marist for the video project because of its “Military Friendly School” designation by G.I. Jobs (GIJobs.com). Green, who is also head of Marist's Veteran’s Liaison Office and Student Veteran’s Organization said, about veterans at Marist, "I think culturally they need to know that  there are people like them there. I think that they need to know that they have a support system and that there are other veterans [at Marist]. They are just not isolated; they are not alone."

Marist Red Fox Company Campaign Coin,
Fox News photo
To make veteran's feel welcome, Marist has adopted certain cultures and traditions that are familiar to military veterans. For instance, Marist has created a unique Fox Company "campaign coin," which recognizes student veterans for outstanding performance or service. Military campaign (or challenge) coins traditionally represent the challenges faced by unit members in a military campaign or operation, and are awarded to unit members for special achievement.

You can read more about Marist's participation in this video series on the Marist College "News From Public Affairs" website at http://www.marist.edu/publicaffairs/foxnewsvets.html

Watch the entire promotional video "From Combat to the Classroom" on the Fox News Helping Heroes Work website. Follow this site to watch for the release of a second video, “The Mission: Staying in School,” which will feature other members of the Marist community.

Tuesday, December 4, 2012

Twitter Goes Papal!

Image Courtesy The Vatican
Well, I guess Twitter has been blessed in a way. One of its newest members happens to be the head of the Catholic Church on Earth. The Vatican announced on Monday, Dec. 3, that Pope Benedict XVI just signed up for his Twitter account under the handle @pontifex, which means bridge builder in Latin.

Pope Benedict is expected to publish his first tweet on Wednesday, Dec. 12, which will respond to questions he is now accepting at #askpontifex, his official Twitter hashtag.

According to the Vatican, as reported by The New York Times ("Twitter Has a New User: The Pope," Dec. 3), a tweet from the pope tweet should be be considered a "papal teaching,” or a message from the pope that is simply "entrusted to a new technology.”

Pope Benedict using an iPad. Photo: Gaia Pianigini,
Rachel Donadio, The New York Times, Dec. 3, 2012
The pope's venture into Twitter is just one more sign of the Catholic Church's growing use of social media. Before signing up for Twitter, Pope Benedict created his own Facebook and YouTube accounts. The pope also has his own social media website, http://www.pope2you.net, and the Vatican has its own downloadable mobile phone application (app).

Vatican's YouTube Twitter Announcement
The U.S. Conference of Catholic Bishops (USCCB) has acknowledged that bishops around the world face an "urgent call" by the Vatican to use social media to "evangelize the new 'digital continent' of social media." The Church's use of social media is intended to engage its 1.2 billion followers, especially young people. 

In 2010, USCCB Communications Committee member Bishop Ronald Herzog (Alexandria, La.) told fellow bishops, "If the Church is not on their mobile device, it doesn't exist. The Church does not have to change its teachings to reach young people, but we must deliver it to the them in a new way."

Courtesy of The Vatican
In announcing Pope Benedict's new Twitter account, the Vatican affirmed, “The pope’s presence on Twitter can be seen as the ‘tip of the iceberg’ that is the church’s presence in the world of new media.




Stay tuned, and consider following the pope. Do you think if I follow him, he will follow me? Hmmm.

Key words: Twitter, Facebook, YouTube, Catholic Church, Pope Benedict XVI, Vatican, social media, mobile phone

Tuesday, October 23, 2012

Preparing the Next Generation of Leaders

On Thursday, Oct. 25, students in my public relations classes at Marist College will have the privilege of hearing from one of Marist's distinguished alumni and an award-winning leader, Captain Paul X. Rinn, U.S. Navy (Retired).

Captain Paul X. Rinn, U.S. Navy (Ret.)
Captain Rinn (Marist College '68) was the commanding officer of USS SAMUEL B ROBERTS (FFG-58) when the ship struck a mine on April 14, 1988, during an Operation Earnest Will escort mission in the Persian Gulf. Despite crippling damage to the ship and several serious injuries to crew members, Captain Rinn's leadership and his crew's heroic actions prevented loss of life and saved the ship from sinking. In recognition of his leadership, Captain Rinn received a personal call from U.S. President Ronald Reagan. He was also awarded  the U.S. Navy League's John Paul Jones  Award for Inspirational Leadership and he was inducted into the U.S. Navy's Surface Warfare Hall of Fame

Gen. Martin Dempsey
It seems appropriate then, given the visit of Captain Rinn this week, to share advice about leadership from another distinguished military leader: General Martin Dempsey, U.S. Army, Chairman, U.S. Joint Chiefs of Staff. Speaking recently at the U.S. National Defense University, General Dempsey observed, "Military service is our nation's preeminent leadership experience." And today's volatile, uncertain, complex, and ambiguous (VUCA) environment demands more than ever from young leaders. 

Commenting on the challenges ahead for young leaders, General Dempsey also noted that operating in a VUCA environment "means asking them to lead in diverse and challenging contexts -- to experience and recover from setbacks, unexpected events, and even chaos." He then went on to articulate the personal responsibilities required of leaders.

Leadership Development is Job One. People are any organization's greatest strength. The ability of innovative leaders to think critically about complex problems and "out-think" adversaries or the opposition will trump power and technology any day. 

Leaders Are Readers. Our nation needs life-long learners who are curious and read actively, follow trends in industry and society, continue their educational studies, consider important issues from various perspectives, and continually develop new ideas.

Lead Always, but Use Words Only When Absolutely Necessary. In my opinion, this is General Dempsey's most insightful and important point about leadership. He warned, "The future will be a difficult journey and one that we cannot take alone. He added: "Growing relationships is one of the tools in our leadership toolbox that we should reach for early and often. If we wait until a crisis, we risk being too late."

The general also addressed the importance of leadership communication as it relates to this point. "Words matter in every relationship," he observed. "The higher you climb the ladder, the more important it is to choose words carefully and with precision." And actions are often more important than words. Actions that are inconsistent with our vision, mission, values, policies, goals, and objectives erode and eventually destroy our credibility, which in turn destroys our ability to lead.

When I reflect on this point, I am reminded of one of the important pillars of the Marist Brother's tradition, which calls us to be "humble and modest ... seeking to do good quietly."

Trust is the Foundation of Our Profession. In his final point, General Dempsey stressed the importance of professional and ethical leadership. Senior leaders must trust their subordinates, partners must trust each other, and "mutual trust does not work without ... confidence that we are trustworthy teammates." Trust also determines the quality of our relationship with the people we represent, and those affected by our actions. 

In his final words, General Dempsey returned to his first point, "It is up to all of us to develop the leader after next." So it seems fitting that a leader of the caliber of Paul Rinn will speak with students on Thursday: a member of the Marist College Class of 1968, sharing his ideas with young, ethical professionals dedicated to learning, about to enter the 21st century's VUCA environment ... future leaders from the classes of 2013 through 2016. I can only hope that my students listen, take to heart Captain Rinn's advice, and apply his leadership wisdom to their own professional and personal lives.

NOTE: Click here to read the entire text of General Dempsey's remarks to the U.S. National Defense University.


Sunday, September 9, 2012

An Unlikely Convergence: Journalism and Public Relations?

September 9, 2012

I am sitting at my dining room table, enjoying my daily ritual: a post-lunch “digestivo.” I became partial to a good digestivo when I was a U.S. Navy public affairs officer, based at a NATO military headquarters in Naples, Italy, serving as a senior NATO spokesperson. After lunch, before going back to work, I would usually stop off at the coffee bar next to my office to have an espresso with my Italian friends. Now, my digestivo is a home-brewed double shot of authentic Italian espresso (Kimbo, an Italian roast that “represents the Neapolitan coffee culture”).

Tuesday, June 12, 2012

When to Cite in an APA-Style Paper

I often receive the question, “How many sources do I need in my APA paper’s text or reference list?” There is no definitive answer to this question, since the number of in-text citations and sources on a reference list depend on an individual author’s work.

The best response to this question can be found in the American Psychological Association’s publication manual (APA, 2010), which has provided the following guidance. Words inside brackets are authored by me:

When to Cite

Cite the work of those individuals whose ideas, theories, or research have directly influenced your work. They may provide key background information, support or dispute your thesis, or offer critical definitions of data. Citation of an article implies that you have personally read the cited work [see Note 1]. In addition to crediting the ideas of others that you used to build your thesis, provide documentation for all facts and figures that are not common knowledge [see Note 2].

The number of sources you cite in your work will vary by the intent of the article [or paper, as in a college course]. For most articles [or papers], aim to cite one or two of the most representative sources for each key point [see Note 3]. (p. 169)

The following figure provides an example of citation levels, based on an actual APA-style paper (click the image to enlarge the figure):


NOTE: Adapted from “Publication manual of the American Psychological Association (6th ed.),” by American Psychological Association, 2010, p. 170. Copyright 2010 by the American Psychological Association, Washington, DC.

NOTE 1: When citing sources, cite the original or primary source of the work. See Tip 24 in my APA citation and writing Wiki. For example, if you wish to cite Peter G. Northouse’s introduction to leadership, you would read his original work (e.g., Introduction to Leadership: Concepts and Practice, 2nd ed., 2012) before you quote or attribute and cite his work. The APA publication manual discourages citation of secondary sources. For example, Northouse (2012, p. 19) used a quote and citation from another author to describe George Washington’s leadership style. Northouse wrote, “Washington … as Schwartz (1987, p. 147) has suggested, ‘was ‘great’ because he was ‘good.’” If you wanted to cite Schwartz or use Schwartz’s quote in your paper, you must locate and read the original Schwartz material, to ensure that you quote or attribute Schwartz’s material accurately. Secondary citations are prone to errors. See the APA publication manual, article 6.17 (p. 178), for guidelines about citing secondary sources. Don’t use secondary sources to simply save time needed to research the original source. According to APA (2010), only use secondary sources “when the original work is out of print, unavailable through usual sources, or not available in English” (p. 178). And if you must use a secondary citation, use the following format for an in-text citation and cite only the secondary author(s), not the primary source, in the reference list: Northouse (2012) suggested that George Washington was a great leader because of his goodness (as cited in Schwartz, 1987).

NOTE 2: If you chose to write in a paper that “George Washington was a great leader,” you would not need to cite your source (e.g., Northouse, 2012, or Schwartz, 1987) because it is common knowledge that Washington, the first U.S. president, was a great leader. However, if you chose to quote Northouse, then you must cite the source of the quote.

NOTE 3: Do not “pad” your paper with citations or a long reference list in an attempt to have your paper seen as being more “scholarly” or to impress a professor. Papers that focus on a review of literature as their primary thesis or topic often contain lengthy reference lists. However, in most articles or papers, be judicious in your use of in-text and reference list citations. Articles or papers that borrow excessively from the work of other authors (e.g., an overabundance of in-text and reference list citations) are usually less credible than articles or papers with a reasonable number of citations that are based primarily on an author’s original work. Finally, when citing sources, make sure that all in-text citations appear on the reference list (with the exception of some elements of a secondary citation, as described in Note 1); and ensure that all sources listed in a reference list have a corresponding in-text citation.

References:

American Psychological Association, 2010. Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.

Northouse, P. G., 2012. Introduction to leadership (2nd ed.). Los Angeles: Sage.