Best Practices in Social Media for 2013

Thanks to our UK colleagues in the Chartered Institute of Public Relations (CIPR) for their 2013 social media best practices guide. This free 30-page document is chock full of wisdom on the following topics:

• definition of social media
• dos and don'ts of social media
• planning social media
• legal considerations
• security considerations
• advice for employers
• social media measurement 

Here is a snippet from their section on social media "dos":

• Listen
• Understand
• Plan
• Engage in conversation
• Disclose relationships when endorsing a product, client, organization
• Be honest about how manages social media channels
• Determine the content approval process from the beginning
• Be transparent
• Be respectful

The CIPR report is a must read for anyone who studies or practices social media management.

And no, I'm not "endorsing" the CIPR. I'm just a fan of their latest best practices guide and would like to recommend it to others.

You can download a copy from CIPR's Slideshare account.